Opinions on corporate and brand identity work.

A division of UnderConsideration.








Share ›

Logo Shape Study

Logo Shape Study

Linked Feb. 3, 2016 by Armin

Visit Link

“How and Why Circular and Angular Logo Shapes Influence Brand Attribute Judgments”. Unfortunately, the study isn’t available for free, but Fast Co. has a couple of excerpts. Perhaps also unfortunately, it confirms what we already know: round = soft / angled = harsh. Visit link

Comments


Share ›

Spotted Around the web


Pinned Recent, Big Stories

New Logo for NASCAR

New Logo for NASCAR
 
Posted Jan. 4, 2017

Curated Orange you Glad?