This is a very old entry — images are small, formatting is off.
About: (Est. 1999) “MercadoLibre.com (literally “free market” in Spanish) or MercadoLivre in Portuguese (Brazil, Portugal) is a website dedicated to e-commerce and online auctions. It is eBay’s Latin American partner. MercadoLibre is Latin America’s number-one e-commerce site. It is currently present in Argentina, Brazil, Chile, Colombia, Costa Rica, Dominican Republic, Mexico, Ecuador, Peru, Portugal, Panama, Uruguay and Venezuela.” (Source: Wikipedia)
Design by: Imaginity.
Ed.’s Notes: No es bueno. Exposed grid and step-by-step devolution of Helvetica below (or after the jump).
Select quote: “We have refreshed and modernize the identity whilst retaining the inherent equity held in the current look and feel. We took some of the current brand elements to reflect the heritage and also support the brand for the next phase of the company’s growth. You will still see the iconic handshake but the typography and colours have been updated.”