Opinions on corporate and brand identity work.

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This is a very old entry — images are small, formatting is off.


National Kidney Foundation

Noted Apr. 23, 2013 by Armin

Industry / Health Tags /

National Kidney Foundation Logo, Before and After

About: (Est. 1961) “The National Kidney Foundation is the leading organization in the U.S. dedicated to the awareness, prevention and treatment of kidney disease for hundreds of thousands of healthcare professionals, millions of patients and their families and tens of millions of Americans at risk.”

Design by: TIO Agency.

Ed.’s Notes: A cleaner update using a hard-to-work-with shape. Bigger view of the logo and a sample of some effective Skype-themed PSA TV spots below (or after the jump).

Relevant links: Press release. Public service announcement videos.

Select quote: “Inspired by the organization’s rich history, the new signature incorporates the symbols, font and colors — orange and black — associated with the National Kidney Foundation in a modern fashion. Instead of interlocking kidneys , the new logo features a single kidney bean shape along with the text.”

National Kidney Foundation Logo,



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