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New Logo and Identity for Wilmington College by Landor
 

before

after

Noted Nov. 25, 2013 by Armin

Industry / Education Tags /

About

(Est. 1870) “Wilmington College is an independent, co-educational, four-year, career-oriented, liberal arts college. Founded in 1870 by the Religious Society of Friends (Quakers) in Wilmington, Ohio, the College is within an hour’s drive of Cincinnati, Dayton and Columbus, three of Ohio’s major cities. There are approximately 1,200 students on the main campus and another 500 enrolled in other off-campus programs, including two branches in Cincinnati. In addition to attracting students from all over the United States, Wilmington College currently has students from seven foreign countries.”

Design by

Landor Associates (Cincinnati, OH)

Related links

Style guidelines manual

Relevant quote
The logo was inspired by the premise of HANDS-ON LEARNING, HANDS-ON LIVING. We wanted to bring a hand component to the design and we thought playing off the WC was a good way in. We love how the letters/symbol hints to the hand gesture to show school pride, which students are already doing. Because Wilmington College's philosophy is based on Quaker values, the icon resemblance to a feathered, dove-like animal reinforce the Quaker value of peace.

Provided text

Images (opinion after)
New Logo and Identity for Wilmington College by Landor
Before logos.
New Logo and Identity for Wilmington College by Landor
Logo detail.
New Logo and Identity for Wilmington College by Landor
Before and after: brochures.
New Logo and Identity for Wilmington College by Landor
Guidelines.
New Logo and Identity for Wilmington College by Landor
Interactive.
New Logo and Identity for Wilmington College by Landor
Stone.
New Logo and Identity for Wilmington College by Landor
Stationary.
New Logo and Identity for Wilmington College by Landor
T-shirt.
New Logo and Identity for Wilmington College by Landor
Football uniform.
New Logo and Identity for Wilmington College by Landor
Gardening promos.
Opinion

A decent, old-school — in the sense of "here is the logo and here it is applied everywhere — identity. I still don't know if I like the logo or not. It's simple and it has meaning but there is something about the execution that isn't fully pleasant. And, of course, don't even get me started on the Museo-esque typeface.

Thanks to Peter Roman for the tip.

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