(Est. 1870) “Wilmington College is an independent, co-educational, four-year, career-oriented, liberal arts college. Founded in 1870 by the Religious Society of Friends (Quakers) in Wilmington, Ohio, the College is within an hour’s drive of Cincinnati, Dayton and Columbus, three of Ohio’s major cities. There are approximately 1,200 students on the main campus and another 500 enrolled in other off-campus programs, including two branches in Cincinnati. In addition to attracting students from all over the United States, Wilmington College currently has students from seven foreign countries.”
Landor Associates (Cincinnati, OH)
The logo was inspired by the premise of HANDS-ON LEARNING, HANDS-ON LIVING. We wanted to bring a hand component to the design and we thought playing off the WC was a good way in. We love how the letters/symbol hints to the hand gesture to show school pride, which students are already doing. Because Wilmington College's philosophy is based on Quaker values, the icon resemblance to a feathered, dove-like animal reinforce the Quaker value of peace.
Images (opinion after)
A decent, old-school — in the sense of "here is the logo and here it is applied everywhere — identity. I still don't know if I like the logo or not. It's simple and it has meaning but there is something about the execution that isn't fully pleasant. And, of course, don't even get me started on the Museo-esque typeface.
Thanks to Peter Roman for the tip.