Launched in 2016, uberMOTO is available in Hanoi and Ho Chi Minh City in Vietnam, allowing riders to hail motorcycles.
Rice Creative (Ho Chi Minh City, Vietnam)
Rider, driver, and brand have the same needs: Visibility, safety, and pride.
A cross-roads of brand expression and desired fashion product, this attire makes UBER the most visible, ride-share company in Vietnam
Images (opinion after)
Not interfering with the logo, uberMOTO introduces some strong diagonals using a couple of colors from the brand’s color palette and it complements Uber’s otherwise gangly logo quite well but that’s not the story. The story is the killer new attire for uberMOTO drivers that seems like it could be the equivalent of New York’s yellow taxis. The striking blue and minty-green jackets and helmets not only look great but, with their heavy diagonals and white boxes offsetting the Uber logo, they are highly distinguishable and enviously fashionable. I would hail that.