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New Graphics and Attire for uberMOTO by Rice Creative

New

Noted Jan. 22, 2018 by Armin

Industry / Transportation Tags /

About

Launched in 2016, uberMOTO is available in Hanoi and Ho Chi Minh City in Vietnam, allowing riders to hail motorcycles.

Design by

Rice Creative (Ho Chi Minh City, Vietnam)

Related links

Rice Creative project page

Relevant quote
Rider, driver, and brand have the same needs: Visibility, safety, and pride.

A cross-roads of brand expression and desired fashion product, this attire makes UBER the most visible, ride-share company in Vietnam

Rice Creative project page

Images (opinion after)
New Graphics and Attire for uberMOTO by Rice Creative
Logo variations.
New Graphics and Attire for uberMOTO by Rice Creative
Full attire set.
New Graphics and Attire for uberMOTO by Rice Creative
New Graphics and Attire for uberMOTO by Rice Creative
Helmet
New Graphics and Attire for uberMOTO by Rice Creative
T-shirt.
New Graphics and Attire for uberMOTO by Rice Creative
New Graphics and Attire for uberMOTO by Rice Creative
Jacket.
New Graphics and Attire for uberMOTO by Rice Creative
Poncho.
New Graphics and Attire for uberMOTO by Rice Creative
New Graphics and Attire for uberMOTO by Rice Creative
New Graphics and Attire for uberMOTO by Rice Creative
New Graphics and Attire for uberMOTO by Rice Creative
In use.
Opinion

Not interfering with the logo, uberMOTO introduces some strong diagonals using a couple of colors from the brand’s color palette and it complements Uber’s otherwise gangly logo quite well but that’s not the story. The story is the killer new attire for uberMOTO drivers that seems like it could be the equivalent of New York’s yellow taxis. The striking blue and minty-green jackets and helmets not only look great but, with their heavy diagonals and white boxes offsetting the Uber logo, they are highly distinguishable and enviously fashionable. I would hail that.

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About

Brand New, is a division of UnderConsideration, displaying opinions, and focusing solely, on corporate and brand identity work. More…

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN.

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