Launched in the U.S. on April 1, 2000, Boomerang is a 24-hour, all-animation network for kids and families dedicated to showcasing both timeless cartoons from the Warner Bros., Hanna-Barbera, MGM and Cartoon Network libraries, as well as exclusive acquisitions and original productions from around the globe. Aligned across 13 international feeds, Boomerang is part of Turner Broadcasting System, Inc.’s portfolio of entertainment television destinations.”
Turner Broadcasting announced today that its second flagship kids brand, Boomerang, is being re-launched as a global all-animation, youth-targeted network, repositioned with a line-up of timeless and contemporary cartoons programmed for family co-viewing. […] "The re-launch of Boomerang as a second flagship channel is a testament to its global appeal," said Zeiler. "We are extremely proud to see this channel move into its next incarnation — with a look and feel that conveys its quality and contemporary position. This represents a further step in our strategy to build on the success of our international kid's network."