“Founded in 1923 by the Amalgamated Clothing Workers of America, Amalgamated Bank is the largest union-owned bank and one of the only unionized banks in the United States. Amalgamated Bank is currently majority owned by Workers United, an SEIU Affiliate. As of June 30th, 2013, Amalgamated Bank has over $3.5 billion in assets and has never received a government bailout.”
Pentagram (New York, NY; Michael Bierut, partner)
The mark is weaved from two folded loops, suggesting strength and unity, good traits for a bank. (The definition of amalgamate is "combine or unite to form one organization or structure.") The shape functions both as a monogram — it updates an existing "AB" configuration — and a memorable symbol that graphically illustrates the bank’s emphasis on community and working together.
Images (opinion after)
The previous logo looked really mean and not very inviting to keep your money there and for retail locations it didn't have any curb appeal. The new color scheme alone — as New York Knicks and Mets as it gets — brings a healthy dash of cheerful color to the bank. The icon, serving as both an "AB" monogram or simply an attractive abstract shape gives the bank a more identifiable device that is intriguing and attractive in its weaved simplicity. The wordmark, set in Lineto's Circular, is okay and the way the "lg" and "k" interlock is beautiful; I'm not convinced an all-lowercase rendition of the name is the most appropriate for a bank and this bank in particular. Nonetheless, an undeniable improvement.