(Est. 2014) “To coincide with the start of the BBC’s World War One season the BBC today launches a range of exciting digital content under a new brand called BBC iWonder. iWonder is the new brand from the BBC designed to unlock the learning potential of all BBC content.”
Studio Output (London and Nottingham, UK)
The foundation of the identity is the iWonder logotype. The name itself invites intrigue, opening conversation and sparking interaction. Containing a question mark device, the logo reflects these curious principles running through the branding and product. The icon also signposts iWonder content throughout other BBC environments.
Development of the logotype led to the brand typeface, and we worked with the BBC team and Village in New York to create ‘Curious Sans’. It’s a bespoke cut, with rounded characters and angles reflecting the iWonder icon and the BBC’s Global Experience Language guidelines (GEL).
Images (opinion after)
Other than the cut "W", I really like this new wordmark that builds a question mark into the name, playing off of the tittle of the "i". It's simple and a little quirky, like some of the content featured on the site. Overall, a solid bit of work for what otherwise could have been a throwaway sub-brand of the BBC.