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New Logo and Identity for BBH by Zeichen & Wunder
 

before

after

Noted May. 21, 2014 by Armin

Industry / Corporate Tags /

About

Becker Büttner Held is a leading provider of legal advisory services for energy and infrastructure companies and their customers, with a special focus on the municipal economy. BBH advises approximately 450 public utilities (Stadtwerke), all types of energy compa-nies, hospitals, homes for the elderly and nursing homes as well as industrial enterprises, investment companies, etc. With important publications as well as numerous landmark decisions and a path-breaking approach, BBH has succeeded in making a significant contribution to the development of the energy sector.” BBH counts with 34 partners, 500 staff with offices in Berlin, Munich, Cologne, Hamburg, Stuttgart, Brussels.

Design by

Zeichen & Wunder (Munich, Germany)

Related links

Zeichen & Wunder project page

Relevant quote
The new logo was developed from a calligraphic design, the B, B, and H represents the three initials with a continuous line. The writing works through his individual typographic design very personal, sympathetic and connecting. The logo is an individual and modern characters with a catchy styles and have a clear, confident color. In addition, we have redesigned the firm brochure and designed and all accompanying communication materials, the online presence and brand and design manual.

Zeichen & Wunder project page (Google Translated)

Images (opinion after)
New Logo and Identity for BBH by Zeichen & Wunder
Logo detail.
New Logo and Identity for BBH by Zeichen & Wunder
Business card.
New Logo and Identity for BBH by Zeichen & Wunder
Stationery and other materials.
New Logo and Identity for BBH by Zeichen & Wunder
Brochure cover detail.
New Logo and Identity for BBH by Zeichen & Wunder
Reception.
Opinion

I love this so much. The rhythm of the bbh monogram is perfect. The thickness, the hard corners, the starting and ending swashes, it's all just perfectly done. I'll even more lenient on the Gill Sans-ish (might be P22 UnderGround) spelling of the name. In application, it's everything it needs to be and nothing more … well, perhaps, not the metal bbh sculpture — that was a little much.

Thanks to Corporate Identity Portal for the tip.

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