“The Conférence des Présidents d’Université (“Conference of University Presidents” in English and CPU for short), as defined in Article L233-1 of the French Code of Education, is Composed of the directors of universities, national polytechnic institutes, teacher training colleges, colleges, and research and Higher Education Cluster (PRES). For 40 years, it has been protecting and representing the interests of member institutions. The CPU Actively Participates in the public debate is education issues, and plays a proactive role negotiating and consulting with the public authorities, the various Higher Education and research networks, economic and social partners and national and international institutions.”
Graphéine project page (Lyon / Paris, France)
The CPU has chosen to make its three letters the heart of its new visual identity. The design and composition of these letters are intended to create an impacting symbol and adapted to today's communication tools.
Why the need for a new identity? The old logo illustrated an amphitheater, symbol entirely justified, but its execution made the difficult readability small. More commonly known as "the claw" in-house, with fine features the logo face faded logos partners. It was therefore imperative to address this concern for visibility!
In the new logo, the "c" overlooks the "p". To their right, the "U" in capital letter, has voluntarily stretched design that puts it forward. The visibility given to the "U" underlines the importance of the role of the University in our society and obviously the close link between the CPU and universities.
The result is a CPU acronym blue, chromatic nod to the old logo created in 1995. Graphically very rhythmic, this logo should mark the spirits and thus facilitate its memorization. This original emblem reflects the will of the CPU to innovate and reinvent itself.
Images (opinion after)
The old logo was undeniably bad with its wispy swooshes and bland typography. The new logo is much more engaging and livelier even if it's mostly just a typographic exercise where CPU could stand for any other number of acronyms that have nothing to do with presidents of French universities. The "cpu" part is well balanced and has a nice rhythm but the square next to it feels like a separate logo and the typography is all crammed into it. In application, the identity gets a little too… festive. I'm all for livening up a boring party but when I think of presidents of French universities I think of more subdued behavior. But maybe I haven't hung out with enough presidents of French universities. Point being, maybe this is trying to be too playful when it needn't be. Nonetheless, anything that gets rid of a logo nicknamed "The Claw", gets an honorable mention.