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New Logo and Identity for CoStar Group by Interbrand
 

before

after

Noted May. 23, 2014 by Armin

Industry / Corporate Tags /

About

(Est. 1987) “CoStar Group (NASDAQ: CSGP) is the leading provider of commercial real estate information, analytics and online marketplaces. Founded in 1987, CoStar conducts expansive, ongoing research to produce and maintain the largest and most comprehensive database of commercial real estate information. Our suite of online services enables clients to analyze, interpret and gain unmatched insight on commercial property values, market conditions and current availabilities. Through LoopNet, the Company operates the most heavily trafficked commercial real estate marketplace online with more than 8 million registered members. CoStar operates websites that have over 17 million unique monthly visitors in aggregate. Headquartered in Washington, DC, CoStar maintains offices throughout the U.S. and in Europe with a staff of over 2,300 worldwide, including the industry’s largest professional research organization.”

Design by

Interbrand

Related links

Interbrand press release
CoStar Group press release

Relevant quote
The new logo is rooted in the idea of finding. […] The new logo is comprised of five individual markers, inspired by pins on a map. The five markers come together to form the shape of a star, signifying the power of the community – CoStar Group’s highly valuable network of people, information, and insights that help to drive progress in the industry. The star in the logo is tilted forward to signify this progress and momentum.

Interbrand press release

Images (opinion after)
New Logo and Identity for CoStar Group by Interbrand
Logo detail.
New Logo and Identity for CoStar Group by Interbrand
Brochure.
New Logo and Identity for CoStar Group by Interbrand
Website.
Opinion

The old logo looked like a cheap real estate agency and the typography was amusingly bad. The new logo has, by contrast, a remarkably nice new wordmark in a lovely and sturdy serif. The icon shows a star. It's okay. Logos with stars that appear in the counterspace of an icon are somewhat typical and plentiful so there is no big surprise there. I do have to praise their choice of black. It's so refreshing to see a corporation have a black logo.

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