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New Logo and Identity for Dieline by Jones Knowles Ritchie
 

before

after

Noted Oct. 11, 2018 by Armin

Industry / Web Publication Tags /

About

(Est. 2007) “Established in 2007 by Andrew Gibbs, Dieline has become the leading media brand for consumer packaging and consumer brands. Dieline is committed to supporting the advancement of the package design industry in all its forms. Our website began as a platform for the industry to share design innovation and creativity through original editorial content, and reader-submitted projects. Our platform grew to include Dieline Awards, our global package design competition, and Dieline Conference, our annual package design event. Dieline is the world’s most visited packaging design website, and it highlights the importance and value of packaging design for brands in today’s world. In 2018, Dieline has evolved into a high-level bespoke creative platform for package designers, brand designers, consumer brands, agencies, suppliers, sustainability experts, students, and packaging manufacturers. With our new platform, Dieline’s core focus for 2019 and beyond is to build a global community of packaging designers and to advocate the packaging industry towards more sustainable solutions through creativity and innovation.”

Design by

Jones Knowles Ritchie

Related links

Dieline blog post (with a few more applications)

Relevant quote
The full rebrand saw JKR take inspiration from the creative process involved in package design - from concept and raw ideas, to the finished product and the future - to produce a fresh identity featuring a new name, logo and bespoke typography developed with Letters From Sweden, brought to life in the launch films. The new features will be applied to all Dieline web and social channels, award and conference collateral and merchandising.

Jones Knowles Ritchie provided text

Images (opinion after)
New Logo and Identity for Dieline by Jones Knowles Ritchie
Logo.
New Logo and Identity for Dieline by Jones Knowles Ritchie
Custom font by Letters from Sweden.
New Logo and Identity for Dieline by Jones Knowles Ritchie
Business cards.
New Logo and Identity for Dieline by Jones Knowles Ritchie
Notepads.
New Logo and Identity for Dieline by Jones Knowles Ritchie
Notebooks.
New Logo and Identity for Dieline by Jones Knowles Ritchie
Posters.
New Logo and Identity for Dieline by Jones Knowles Ritchie
Invitation. (Not to be a dick but that’s an amazing laser-cut where the counterspace of the “D” can magically float and stay in place.)
New Logo and Identity for Dieline by Jones Knowles Ritchie
Tape.
New Logo and Identity for Dieline by Jones Knowles Ritchie
Website.
Manifesto/brand introduction.
Opinion

The old logo was more or less fine, I wasn’t a fan of the sideways “THE”, which has always been an issue for their logos (and probably one of the main reasons to try to drop it from their name), and I have no idea what the icon was meant to be because it had far too many lines even with so little lines involved. It was definitely an improvement over the last redesign I Noted in 2014. The new logo is pretty cool and bad-ass. It’s a tough-looking wordmark and more than the customized “D”, I think it’s the “N” that does it for me, even though the “D” is meant to be the centerpiece as we see in the video (which, sorry, but that’s way too many things, too many concepts, and too many motion tricks in one single video). The custom font is cool and it works well in headline sizes but used everywhere on the new site, even in body copy, and all in 100% black, it can be too much. Something to complement and contrast it would be beneficial. Applications are good, with the logo being used as large as possible but sometimes it gets a little too crazy when they do the black-white tiling effect. Overall, I like this quite a bit and I’m glad they finally dropped their blue accent efforts. I would just suggest taking it down a notch with the manifesto-y stuff.

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Logo Before & After

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