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New Logo and Identity for Editora Globo done In-house
 

before

after

Noted Aug. 25, 2015 by Armin

Industry / Publishing Tags /

About

(Est. 1952) “Editora Globo is a company of Grupo Globo, the country’s largest media group. Founded in 1952, its portfolio includes ÉPOCA, QUEM Acontece, Época NEGÓCIOS, Marie Claire, Casa e Jardim, Casa e Comida, Crescer, Autoesporte, Galileu, Pequenas Empresas & Grandes Negócios, Globo Rural e Monet, in addition to female aggregator Meus 5 Minutos. By Editions Globo Condé Nast, joint venture signed with Condé Nast International, the worldwide reference among magazine publishers, published in the Brazilian market the titles Vogue, Casa Vogue, GQ and Glamour. In the area of ​​books, the books Globe is proud to have in print big names in national and international literature.” (Google-translated)

Design by

In-house

Related links

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Images (opinion after)
New Logo and Identity for Editora Globo done In-house
Icon evolution.
New Logo and Identity for Editora Globo done In-house
Logo detail.
New Logo and Identity for Editora Globo done In-house
Full- and 1-color versions.
New Logo and Identity for Editora Globo done In-house
Materials.
Opinion

We've published a number of Globo-related projects and if there is one thing we've learned is that they love their textures and full-on renderings. Recently they've been moving away from chrome finishes to 2001-iPod white plastic-ey finishes. The publishing arm is the latest to get the treatment and while it's a cleaner interpretation of the previous one it's still not an aesthetic I completely subscribe too. I kind of like looking at it for a few minutes but that's it. What's clear though is that both of the previous iterations lost the idea that the icon represented pages and when that was abstracted in 2010 there was no further reference to that idea. It became a somewhat random… thing. The wordmark… I am guessing has some equity because there is nothing worth keeping about it. The one image showing prototype applications isn't very encouraging and the graphics have no relationship to the logo. Overall, okay on the icon, not okay on anything else.

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