Opinions on corporate and brand identity work.

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New Logo and Identity for First & First by Fellow



Noted Apr. 25, 2014 by Armin

Industry / Development Tags /


(Est. 2010) “First & First is committed to reimagining historically significant sites within the Minneapolis and St. Paul urban landscape. We transform these neglected spaces into inspired places that facilitate creative and cultural experiences. Each First & First site ultimately becomes a place where creativity and productivity embrace each other whilst enabling dreams to become reality. These revitalized places build bridges to the future that enable us to see both where we are going and also where we have been.”

Design by

Fellow (Minneapolis, MN)

Related links

Fellow project page

Images (opinion after)
New Logo and Identity for First & First by Fellow
Various applications.
New Logo and Identity for First & First by Fellow
Business cards.
New Logo and Identity for First & First by Fellow
New Logo and Identity for First & First by Fellow
Project sheets.

In the spirit of Friday Likes I am going with a smaller-scale client that has a sweet end result. Compared to the old one, that looked like a soul-less real estate developer, the new logo and identity have a warmth and rustic-ness that goes much better with their mission.

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Brand New, is a division of UnderConsideration, displaying opinions, and focusing solely, on corporate and brand identity work. More…

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN.

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