(Est. 2017, originally 1990 as World League) “The FIVB Volleyball Nations League is an international volleyball competition contested by the senior men’s and women’s national teams of the members of the Fédération Internationale de Volleyball (FIVB), the sport’s global governing body. The first tournament started in May 2018, with the final taking place in Lille, France in July. The creation of the tournament was announced in October 2017 as a joint project between the FIVB, the IMG and 21 national federations. The Nations League replaced the World League, a former annual men’s international event that ran between 1990 and 2017.” (Wikipedia)
The VNL brand lives where the game takes place: The identity and graphic system are inspired by the court’s colors and its iconic grid lines. The VNL’s brand expression and language stem directly from the game itself. Using innovative digital technology, Landor created a unique logotype and typography where the shape of each letter was created with motion capture, tracking the trajectory of the ball passing from player to player. Landor partnered with award-winning motion design studio ManvsMachine to bring this typography to life in 3-D, conveying the emotions experienced by players and fans in the stadium during a match.
Images (opinion after)
The old logo was bad, even for spiky, terminator-y sports standards so I’m glad to see it getting replaced, especially for something so wicked. People still say wicked for things that are cool, right? Even if not, that’s what came to mind. Like today’s other volleyball post, this logo uses the motion of the ball being spiked to build an energetic “VNL” acronym. The asymmetry is great and the gradient overlays add some motion to it. The wordmark underneath (or to the side) is a good balance to make the logo a little more serious because the display typography in the identity gets super crazy. Each character in the custom font is built as if the ball was being passed from player to player and back and forth across the net. It’s kind of clumsy and weird and unappealing but in application on their videos and in the court, it has a London-2012-logo-release-from-2007-fuck-you vibe that we haven’t seen in a while. The Instagram video of “Why I love Volleyball” kinda blew my mind, how they used the font for small type, large type, all the type. It’s as if MTV and a gyro restaurant had a baby delivered by a graffiti artist. Pretty cool to see something so weird at an international scale for a fairly mainstream sport.
Thanks to Pablo Cánepa for the tip.