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New Logo and Identity for Function Engineering by Sagmeister & Walsh

New

Noted Dec. 6, 2013 by Armin

Industry / Corporate Tags /

About

(Est. 1987) “Function Engineering provides mechanical design and engineering for product development. Starting with the design of a robotic exercise machine in 1987, we have participated in thousands of client programs across industries including consumer electronics, computing and networking, mobile, medical, robotics, household, entertainment, sporting goods, commercial and industrial equipment, transportation, and research.”

Design by

Sagmeister & Walsh (New York, NY)

Related links

Sagmeister & Walsh case study

Relevant quote
Narrowing in on Function's expertise in designing hinge & linkage mechanisms, we designed a typographic system based on a hinge/pivot system. We expanded on the system by creating a series of icons, illustrations, and patterns which can be used flexibly across various collateral in print and online.

Sagmeister & Walsh case study

Images (opinion after)
New Logo and Identity for Function Engineering by Sagmeister & Walsh
Wordmark.
New Logo and Identity for Function Engineering by Sagmeister & Walsh
Icon set.
New Logo and Identity for Function Engineering by Sagmeister & Walsh
New Logo and Identity for Function Engineering by Sagmeister & Walsh
Business cards.
Logo animation.
Opinion

I never thought gears could look this sexy and engineer-ey at the same time. Although at times it feels like gradient/drop-shadow overload, there is a great texture overall to the identity and I really appreciate how well the logo reproduces in offset (as shown in the business card detail).

Your opinion…

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