Opinions on corporate and brand identity work.

A division of UnderConsideration.








Share ›

New Logo and Identity for Hamran by Studio Oker
 

before

after

Noted Feb. 5, 2020 by Armin

Industry / Architecture Tags /

About

(Est. 1930) Hamran is a family business based in Snartemo, Norway, that designs and builds bespoke kitchens, interiors, and furniture, specializing in the use of wood in all shapes, sizes, and thicknesses.

Design by

Studio Oker (Stavanger, Norway)

Related links

N/A

Images (opinion after)
New Logo and Identity for Hamran by Studio Oker
Logo.
New Logo and Identity for Hamran by Studio Oker
Logo on picture.
New Logo and Identity for Hamran by Studio Oker
Monogram on picture.
New Logo and Identity for Hamran by Studio Oker
New Logo and Identity for Hamran by Studio Oker
Custom typeface, designed by The Pyte Foundry.
New Logo and Identity for Hamran by Studio Oker
Type in use.
Instagram stories.
New Logo and Identity for Hamran by Studio Oker
Business card.
New Logo and Identity for Hamran by Studio Oker
Folder.
New Logo and Identity for Hamran by Studio Oker
Order confirmation.
New Logo and Identity for Hamran by Studio Oker
Tote.
New Logo and Identity for Hamran by Studio Oker
Etched logo.
Opinion

Today we have a little bit of typographic eye candy that doesn’t demand a lot of deep thinking as this is straightforward craftsmanship done expertly well and in good taste. The old logo, in uppercase Gill Sans, was pretty generic and like a dime-a-dozen other logos in the same approach. The new wordmark is a lovely flared serif with generous curves and a nice customization of the “H” to make it blend in better with the contours of the rest of the letters. The custom typeface follows suit and has some great letters and killer numerals. That “7” — swoon. The applications are simple and elegant with a nice combination of black, white, and a mustard yellow, along with sexy photographs of interiors that all serve as great conduits for the custom type. Overall, the identity matches Hamran’s stunning work.

Your opinion…

On Logo


Total

On Custom Type


Total

On Application


Total
See what else happened on Brand New each year since publication began in 2006

Comments


Logo Before & After
Sample Application

Share ›

Spotted Around the web

New Logo for SUSE

New Logo for SUSE
 
Spotted Apr. 2, 2020

Pinned Recent, Big Stories


Curated IT’S HIP TO BE SQUARE

New Logo for Roblox

New Logo for Roblox
 
Posted Jan. 13, 2017