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New Logo and Identity for Handicap International by Cossette
 

before

after

Noted Jan. 30, 2018 by Armin

Industry / Non-Profit Tags /

About

(Est. 1982) “Handicap International is an international organisation specialised in the field of disability. Non-governmental, non-religious, non-political and non-profit making, it works alongside people with disabilities, whatever the context, offering them assistance and supporting them in their efforts to become self-reliant. Since its creation, the organisation has set up programmes in approximately 60 countries and intervened in many emergency situations. It has a network of eight national associations (Belgium, Canada, France, Germany, Luxembourg, Switzerland, United Kingdom, USA) which provide human and financial resources, manage projects and raise awareness of Handicap International’s actions and campaigns. Handicap International is best known for its fight against antipersonnel mines, cluster munitions and assistance to those who are victims of these weapons.”

Design by

Cossette (Canada)

Related links

Handicap International press release
Cossette press release

Relevant quote
For the first time in the history of Handicap International, the organization has a new logo that takes the form of a strong symbol: a hand. It is a universal, immediately recognizable sign across languages ​​and cultures. It expresses a greeting, but is also a symbol that holds back and says "stop!". The struggle for the inclusion of people with disabilities and against all despicable weapons is in the DNA of our organization and is now also expressed by this strong symbol.

The signature is also new and reflects the values ​​and missions of the organization: "humanity & inclusion". This name focuses on the ambition that has been the basis of the actions of the organization for 35 years: the inclusion of people with disabilities and vulnerable populations, who are often left to their fate.

Handicap International press release

Images (opinion after)
New Logo and Identity for Handicap International by Cossette
Logo.
New Logo and Identity for Handicap International by Cossette
Identity summary.
New Logo and Identity for Handicap International by Cossette
New Logo and Identity for Handicap International by Cossette
New Logo and Identity for Handicap International by Cossette
New Logo and Identity for Handicap International by Cossette
New Logo and Identity for Handicap International by Cossette
New Logo and Identity for Handicap International by Cossette
Field applications.
Opinion

The old logo was clearly not any form of high design but one thing it had going in its favor was that it felt urgent — just a big, bold, no-time-for-pleasantries sticker of a logo. The new logo is quite clever and charmingly executed, with an acronym in the fingers that stands for both the organization’s name and its new tagline, “Humanity & Inclusion”. While I liked that the old logo felt more like a Red Cross type of effort with the organization coming in and fixing things in different locations, this one feels much more peaceful with the vests/uniforms of the volunteers and workers almost saying “Hi, we come in peace”, which is a powerful message in itself and a reassuring gesture within the circumstances the organizations finds itself in. The wordmark and lock-up with the hand feel almost like an afterthought and not as well integrated but the key element, the hi-hand, is pretty strong work.

Thanks to Philippe Larose for the tip.

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