(Est. 2002) “Founded in 2002, Intelligence Squared is the world’s premier debating forum. Live and online we take you to the heart of the issues and the arguments that matter, in the company of some of the world’s sharpest minds and most exciting orators. Join the debate.”
Studio Output (London, UK)
To complement the intelligent content, Output evolved the existing word mark and brand identity to create a new, elegant design language. Inspired by high-end editorial design, a smart yet classic typeface and a bold but balanced colour system were introduced to inject gravitas and authority into the brand. To bring audiences closer to the action, a more considered photography style has also been added, featuring contributor’s expressions and highlighting subtle details that would normally only be noticed up-close.
Images (opinion after)
The old logo did a good job in establishing the clever typographic play of hiding “IQ” in “intelligence” but an amply letterspaced italic serif wasn’t the best conduit for it. The new logo is a great execution evolution that makes the visual puzzle more engaging and pleasing while improving the readability of the logo through a bolder and more compact wordmark. The “2” could have been a little bigger but I like how its baseline anchors with the “e”. The IQ2 shorthand is great and I love how neatly it shortens. The rest of the identity is elegant and crisp, definitely exuding a serious but comfortable editorial tone. I feel more intelligent just by looking at it.