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New Logo and Identity for IR by Interbrand
 

before

after

Noted Feb. 19, 2015 by Armin

Industry / Technology Tags /

About

(Est. 1998) “IR is the corporate brand name of Integrated Research Limited, a leading global provider of proactive performance management software for critical IT infrastructure, payments and communications ecosystems. More than 1,000 organizations in over 60 countries—including some of the world’s largest banks, airlines and telecommunication companies rely on IR Prognosis to provide business critical insights and ensure continuity-critical systems deliver high availability and performance for millions of their customers across the globe.”

Design by

Interbrand Australia

Related links

Interbrand project page (a few more images)
IR press release

Relevant quote
We listened to stories that explained how Prognosis had saved the day in a number of situations, and re-told them using simple metaphors and little bit of humour.

We illustrated these stories with dots and dashes, which became our illustration style. These dots and dashes are punctuated with colour to help tell these stories of optimisation – blue represents 'optimal', while red represents 'sub-optimal' to illustrate the complex problems IR solve in a fun, accessible way.

These simple illustration elements helped us create an optimised logo. White dashes are paired with red and blue dots to form the i and the r of the company's name.

Interbrand project page

Images (opinion after)
New Logo and Identity for IR by Interbrand
Logo detail.
New Logo and Identity for IR by Interbrand
Logo extension for their Prognosis product.
New Logo and Identity for IR by Interbrand
New Logo and Identity for IR by Interbrand
Dot meaning.
New Logo and Identity for IR by Interbrand
Brochure.
New Logo and Identity for IR by Interbrand
Posters.
New Logo and Identity for IR by Interbrand
Polo. Cute. Photoshopped but cute.
Logo animations.
Opinion

What could be worse than Museo? Museo typeset really, really tight. The giant, italic "ir" monogram didn't help much. The new logo is simple in its abstraction of the "i" and "r" to their bare minimum and effective in its function as the basis for a cohesive visual language that gives IR a confident and contemporary appearance. The logo animations are a great bonus.

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