(Est. 1824) “Thomas Jefferson University is a private health sciences university in Center City, Philadelphia, Pennsylvania in the United States. The university consists of six constituent colleges and schools, Jefferson Medical College, Jefferson College of Graduate Studies, Jefferson School of Health Professions, Jefferson School of Nursing, Jefferson School of Pharmacy, and Jefferson School of Population Health. In 2011, the medical college (JMC) was ranked #42 among the nation’s medical schools by U.S. News & World Report.” (Source: Wikipedia)
The Jefferson logo is our main brand visual language and should be treated with the utmost care. It's based on our 200-year brand history while infused with modernity to bring the two worlds together in all communications.
Images (opinion after)
They had nailed the Jefferson profile in the previous version; if they had just updated the type, which was fairly good too, it would have been a better move. The silhouette doesn't read very well and the gradient is completely unnecessary. Lastly, that "velocity" pattern thing has nothing to do with anything.
Thanks to Giuseppe V. Staltari for the tip.