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New Logo and Identity for Jefferson University
 

before

after

Noted Apr. 24, 2014 by Armin

Industry / Education Tags /

About

(Est. 1824) “Thomas Jefferson University is a private health sciences university in Center City, Philadelphia, Pennsylvania in the United States. The university consists of six constituent colleges and schools, Jefferson Medical College, Jefferson College of Graduate Studies, Jefferson School of Health Professions, Jefferson School of Nursing, Jefferson School of Pharmacy, and Jefferson School of Population Health. In 2011, the medical college (JMC) was ranked #42 among the nation’s medical schools by U.S. News & World Report.” (Source: Wikipedia)

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Brand Guidelines

Relevant quote
The Jefferson logo is our main brand visual language and should be treated with the utmost care. It's based on our 200-year brand history while infused with modernity to bring the two worlds together in all communications.

Brand Guidelines

Images (opinion after)
New Logo and Identity for Jefferson University
Older logos.
New Logo and Identity for Jefferson University
Logo detail.
New Logo and Identity for Jefferson University
Color variations.
New Logo and Identity for Jefferson University
“Velocity” pattern.
New Logo and Identity for Jefferson University
Applications with velocity pattern.
New Logo and Identity for Jefferson University
Other applications.
Opinion

They had nailed the Jefferson profile in the previous version; if they had just updated the type, which was fairly good too, it would have been a better move. The silhouette doesn't read very well and the gradient is completely unnecessary. Lastly, that "velocity" pattern thing has nothing to do with anything.

Thanks to Giuseppe V. Staltari for the tip.

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