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New Logo and Identity for LBC Express by Tangible



Noted Nov. 20, 2013 by Armin

Industry / Logistics Tags /


(Est. 1985) “LBC Express, Inc. is the leading Global Filipino Company in the business of Express Courier and Money Remittance with 1,000 branches nationwide and over 100 branches worldwide. LBC has been linking and bridging Global Filipino for more than 60 years now through total customer service experience. Known as the “Hari ng Padala”, LBC pioneered several service innovations like the “Balikbayan box” in the 1980s that connected the Global Filipino with their families in the country. Today, LBC has delivered more than 3 million “Balikbayan Boxes” since 1985.”

Design by

Tangible (Singapore)

Related links

Tangible case study
One Design Philippines story

Relevant quote
Both verbal & visual identities were completely overhauled to reflect the new service centric brand promise of ' A friend who makes your day'. The smiling global logo has 3 sides to remind staff of their 3Cs (Brand Attributes & Services Principles) & the logotype of LBC remained iconic & red while a new tagline of 'we like to move it' reset the tone.

Tangible case study

Images (opinion after)
New Logo and Identity for LBC Express by Tangible
Logo detail.
New Logo and Identity for LBC Express by Tangible
Various applications.
The LBC Manifesto. Quite climactic.

I literally have no idea what's going on in that logo. Yet somehow it looks like a logo that works.

Thanks to Anjo Cerdeña for the tip.

Your opinion…

On Execution



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