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New Logo and Identity for Marriott Hotels by Grey NY



Noted Jan. 15, 2014 by Armin

Industry / Hospitality Tags /


(Est. 1957) “Marriott Hotels & Resorts is Marriott International’s flagship brand of full-service hotels and resorts. The company, based in Washington D.C., is repeatedly included on the Forbes Best Companies to Work for list, and was voted the fourth best company to work for in the UK by The Times in 2009.The Washington Marriott, located in the West End neighborhood of Washington, D.C. As of September 2013, there were 505 hotels and resorts operating under the brand. The loyalty program is called Marriott Rewards.” (Source: Wikipedia)

Design by

Grey NY (New York, NY)

Related links

Marriott press release
Travel Brilliantly microsite

Relevant quote
To signal change, Marriott created a new brand logo, keeping its iconic "M," while modernizing its overall appeal. Grey NY, one of the world's leading advertising and communications agencies developed the integrated campaign and the new brand voice.

Marriott press release

Images (opinion after)
New Logo and Identity for Marriott Hotels by Grey NY
Logo detail.
New Logo and Identity for Marriott Hotels by Grey NY
Key cards.
“Travel Brilliantly” video.

This is a nice improvement and a smart upgrade of the "M" to more of an icon status while getting rid of the double-"M" awkwardness of the previous logo. The typography is simple and elegant and the execution throughout the video and the Travel Brilliantly microsite point to an overall sophisticated look that the previous logo was missing to convey.

Thanks to Jurik Auer for the tip.

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