Opinions on corporate and brand identity work.

A division of UnderConsideration.








Share ›

New Logo and Identity for MEC Wavemaker by Lambie-Nairn

New

Noted Feb. 2, 2017 by Armin

Industry / Corporate Tags /

About

(Est. 2016) “MEC Wavemaker consolidates MEC’s - one of the world’s largest media agency networks — content strategy, social, partnerships and experiential, organic search and creative services expertise into one unit. By simplifying what can be a complicated process for clients this new offer is designed to create content that delivers business results. MEC Wavemaker launches immediately in 10 countries: UK, USA, The Netherlands, Mexico, Australia, India, Poland, Middle East, Singapore and Germany. Other markets will follow throughout the year and the division will have 750 people globally.” (Ed.’s Note: I have no idea what they do.)

Design by

Lambie-Nairn (London, UK)

Related links

Lambie-Nairn project page
MEC press release

Relevant quote
We created a logo and a distinctive identity based on a bold and flexible black and white pattern. This graphic element reflects the name alluding to the natural force and disruptive power of waves. We retained a visual connection to MEC through typography, a secondary colour palette and logo lockups.

Lambie-Nairn project page

Images (opinion after)
New Logo and Identity for MEC Wavemaker by Lambie-Nairn
Logo.
New Logo and Identity for MEC Wavemaker by Lambie-Nairn
Applications.
New Logo and Identity for MEC Wavemaker by Lambie-Nairn
Backgorund waves.
Opinion

My first reaction to the wavy "AV" in the name is slightly negative… there is something awkward about how they chose to convey waviness but in looking at the overall effect with the rest of the characters it plays out well and achieves to look in synch as a whole. The wavy patterns in the applications are my favorite part… I feel like I've seen this before a dozen times but I'm still digging this particular approach with the heavy typography at the top. Overall, it manages to feel cool but also like important, insightful, edgy stuff that advertising conglomerates can charge tons of money for.

Your opinion…

On Logo


Total

On Application


Total
See what else happened on Brand New each year since publication began in 2006

Comments


Share ›

Spotted Around the web

New Logo for Wirecutter

New Logo for Wirecutter
 
Spotted Jun. 3, 2020

Pinned Recent, Big Stories


Curated THE ITALIC JOB

New Logo for Lifetime

New Logo for Lifetime
 
Posted Mar. 26, 2020
 
 

About

Brand New, is a division of UnderConsideration, displaying opinions, and focusing solely, on corporate and brand identity work. More…

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN.

Many Thanks to our Advertisers

When choosing between competing products and services, please consider our advertisers, who help support Brand New.

Typography

Brand New uses Mercury Text ScreenSmart and Operator ScreenSmart from Hoefler & Co.

Webfonts by Hoefler & Co.

Join our Mailing List