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New Logo and Identity for Mezz by Das Buro
 

before

after

Noted Sep. 1, 2017 by Armin

Industry / Entertainment Tags /

About

(Est. 2002) “Mezz is the stage for live pop music and dance in Breda. Mezz is specially built for pop music. We program concerts and organize festivals and events. Mezz makes an active contribution to stimulating and further developing the pop culture in Breda. We like you too.” (Google-translated)

Design by

Das Buro (Rotterdam, Netherlands)

Related links

Das Buro project page

Images (opinion after)
New Logo and Identity for Mezz by Das Buro
Logo.
New Logo and Identity for Mezz by Das Buro
New Logo and Identity for Mezz by Das Buro
Various materials.
New Logo and Identity for Mezz by Das Buro
New Logo and Identity for Mezz by Das Buro
New Logo and Identity for Mezz by Das Buro
New Logo and Identity for Mezz by Das Buro
New Logo and Identity for Mezz by Das Buro
New Logo and Identity for Mezz by Das Buro
New Logo and Identity for Mezz by Das Buro
Various posters and ads.
New Logo and Identity for Mezz by Das Buro
Online presence.
Opinion

The old logo was decent — if it had had a much wider “M” it would have been better — perhaps except for the icon that didn’t really add much. The new logo keeps the funkiness and creates an oddly attractive wordmark with a weird and clever mix and alignment of angles. I love the stacked “ZZ” ligature, I like the tall “E”, and I like the wide “M”. It’s super awkward but the execution is just right. The horizontal version is also effective. The blue and pink/salmon posters are another great mess of doodles, typography, and photography that, each poster on its own, might not be the greatest but as a group and as a consistent (but flexible) manifestation of the identity it’s exciting and contagious and fun, just like a good concert.

Your opinion…

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Comments


Logo Before & After
Sample Application

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