Opinions on corporate and brand identity work.

A division of UnderConsideration.








Share ›

New Logo and Identity for Munich Airport by Interbrand
 

before

after

Noted Dec. 16, 2013 by Armin

Industry / Aviation Tags /

About

(Est. 1992) “Munich Airport is an international airport located 28.5 km (17.7 mi) northeast of Munich, Germany, and is a hub for Lufthansa and Star Alliance partner airlines. Munich Airport is the second busiest airport in Germany in terms of passenger traffic behind Frankfurt Airport, and the seventh busiest airport in Europe, handling 38,360,604 passengers in 2012.[1] It is the world’s 12th busiest airport in terms of international passenger traffic, and was the 27th busiest airport in the world in 2011.” (Source: Wikipedia)

Design by

Interbrand

Related links

Munich Airport brand introduction
Munich Airport identity elements
Interbrand press release

Relevant quote
The basic shape of the new logo still features the previous "M," but now illustrates the idea of connection. A connecting element was added to visualize Munich Airport's new strategy. The right stroke in the letter "M" is the connector that conveys the brand idea in its purest form. It connects the elements of the logo and is used consciously throughout the design to communicate "Verbindung leben" ('Living ideas — Connecting lives'). The multiple colors (fresh tones based on the existing color palette) featured in the connector symbolize the multifaceted experiences offered at the airport. The new logo has a very exclusive, sophisticated look. Silver or white can be added to enhance these color accents to create impressions ranging from refined to vibrant, depending on the purpose of the communication. The brand is brought to life through the interplay of all the design elements — including the modified color palette, the new brand typeface, tone of voice and imagery, which uses pairs of pictures to explore the topic of connections and tell stories in a single moment.

Interbrand press release

Images (opinion after)
New Logo and Identity for Munich Airport by Interbrand
Posters promoting the relaunch of the identity.
New Logo and Identity for Munich Airport by Interbrand
Advertising in support of the new identity.
New Logo and Identity for Munich Airport by Interbrand
Launch of new logo.
Opinion

The only good thing the old logo had going for it was that it was designed by Otl Aicher but even with that clout, let's face it, it wasn't much of a thing. The new logo works well within the angled-divider structure they have going on and now it's more of a logo than just one letter of the alphabet. It's not great, it's not terrible. The rationalization on the press release could be brought down a notch or ten.

Thanks to Krzysztof Jeziorny for the tip.

Your opinion…

On Execution


Total
See what else happened on Brand New each year since publication began in 2006

Comments


Share ›

Spotted Around the web

New Logo for Strandbags

New Logo for Strandbags
 
Spotted Aug. 14, 2019

Pinned Recent, Big Stories


Curated Agents of Shield