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New Logo and Identity for Musée Unterlinden by NEW ID
 

before

after

Noted Jul. 8, 2016 by Armin

Industry / Culture Tags /

About

(Est. 1846) “The Unterlinden Museum (officially Musée Unterlinden) is located in Colmar, France, in the Alsace region. The museum, housed in a 13th-century Dominican religious sisters’ convent and a 1906 former public baths building, is home to the Isenheim Altarpiece by Matthias Grünewald and features a large collection of local and international artworks and manufactured artifacts from prehistorical to contemporary times. The museum bears the quality label Musée de France and is one of the most visited in France outside of the Île-de-France.” (Wikipedia)

Design by

NEW ID (Basel, Switzerland)

Related links

NEW ID project page

Images (opinion after)
New Logo and Identity for Musée Unterlinden by NEW ID
Logo detail.
New Logo and Identity for Musée Unterlinden by NEW ID
Concept behind the type choices of Grouch and Akkurat.
New Logo and Identity for Musée Unterlinden by NEW ID
Different material covers.
New Logo and Identity for Musée Unterlinden by NEW ID
Invitation.
New Logo and Identity for Musée Unterlinden by NEW ID
Museum’s publication/
New Logo and Identity for Musée Unterlinden by NEW ID
Signage.
Opinion

It's hard to tell with the old logo if the way it looks is some poor digitalization at some point or if someone on purpose made it look as wrong as it does with every letter having completely different thicks and thins. Just a huge mess. The new logo cleans up nicely (if unexcitingly) with a simple uppercase sans serif setting and thick underlines that become the key visual in the identity. Pairing Grouch and Akkurat to convey the contrasts of the museum is also not highly exciting but effective and as the pairing gets underlined, it becomes the consistent visual language. The one thing I really don't like is the key color (seen in the logo image below and in the underlines of the applications) that is very unappealing and looks washed out in every application. Overall, it's a serviceable redesign and a clear upgrade from before but it doesn't do anything we haven't seen before and could be applicable to any other number of museums.

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