(Est. 2012) “NOW TV is an internet television service owned by Sky plc. It was first announced in February 2012, and launched in the United Kingdom on 17 July 2012. The service is available to watch via computer, various mobile devices, some game consoles and set-top boxes, with a Now TV branded box launched in July 2013. It is not viewable via Sky’s digital satellite television service, or through the Sky Go Internet service.” (Wikipedia)
The new visual expression brings the new positioning to life using bold, bright, and colourful elements, as well as a distinctive 'O' device that emphasises the awesome content at the heart of the service.
Images (opinion after)
The previous logo, also designed by venturethree, was okay. Nothing too fancy but nothing overly original either, with a play button taking over the "O". The new logo is a little fancier and more original. The new rounded-sans wordmark is much more interesting and consumer-friendly than before and de-emphasizing "TV" works so much better. The changing illustrations in the "O" is a fun idea but I wish they were… better. They should either be consistent in style or wildly different and right now they are just somewhere in between. The ticket stub shape feels like an idea for another project and seems contradictory to the idea that this is a new way to watch TV. But, mainly, if you like identities with all the colors in the rainbow, this is for you.