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New Logo and Identity for Platfform by Clout
 

before

after

Noted Aug. 9, 2019 by Armin

Industry / Charity Tags /

About

(Est. 1989, previously Gofal) “Platfform is a mental health and social change charity in England Wales. We are a platform for connection, transformation and social change. We have operated in Wales as Gofal for 30 years, as of 24 of July 2019 we are Platfform. We work with people who are experiencing challenges with their mental health, and with communities who want to create a greater sense of connection, ownership and wellbeing in the places that they live. We do not believe that people or communities are “broken” or in need of fixing. We are driven by the fundamental belief that a strengths-based approach is the foundation to sustainable wellbeing for everyone. We take a trauma informed approach to understanding mental health and emotional distress and see the mental health, and wider health, social care and public sector systems, as no longer ‘fit for purpose’. Based on illness and/or deficit models, they deny people the hope and agency to heal. We are part of a growing social movement working towards a fundamental shift in the way that public services are provided, so that they support people towards sustainable wellbeing and the life of their choice.”

Design by

Clout (Cardiff, Wales)

Related links

Clout project page

Relevant quote
We developed a bold, contemporary graphic identity that playfully adapts for different messages and audiences. A connected graphic language hints at Platfform’s desire to bring people, organisations, support, stories and systems together in a more joined-up way. We played with the Platfform name to create a logotype that suggests how a connection can offer a positive step forward or upwards. This was echoed throughout the visual identity – allowing it to adapt within a cohesive system. The new identity is now bold, direct and clear when voicing opinion and more accessible when a more informative or supportive tone is required.

Clout project page

Images (opinion after)
New Logo and Identity for Platfform by Clout
Logo.
New Logo and Identity for Platfform by Clout
Stationery.
New Logo and Identity for Platfform by Clout
Business cards.
New Logo and Identity for Platfform by Clout
Letterhead.
New Logo and Identity for Platfform by Clout
Website.
New Logo and Identity for Platfform by Clout
New Logo and Identity for Platfform by Clout
Brochure.
New Logo and Identity for Platfform by Clout
New Logo and Identity for Platfform by Clout
Event invitation.
Brand video.
Opinion

The old logo was unfortunately bad and I always feel the same amount of bad the logo was because good organizations deserve better. The type choice, the squares, the super tight tracking on the tagline… nothing was working before. The old name means “care” in Welsh and the new name means “platform” in the language with multiple “f”s. I tried to find an explanation for the double “F” but couldn’t find one so we’ll just assume it was a name that was legally available for a word that does have a substantial meaning for the organization. Reminds me of the good old days of FFFFOUND. The new logo amplifies the double “F”s by splitting-yet-connecting them into a literal platform. I’m not sure if I really like the concept/execution or if it’s too obvious. Either way, I don’t dislike it and I find the applications engaging, with the different extensions of the logo. The red and black color palette works well to make the charity more serious and feel that action is needed as opposed to going for the overly colorful/approachable range of colors. Overall, both the name and identity demand more attention than the previous one and help imply that this organization is literally a step and a platform towards change.

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Logo Before & After
Sample Application

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