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New Logo and Identity for Producteurs de Cidre du Québec by lg2
 

before

after

Noted Aug. 20, 2019 by Armin

Industry / Advocacy Tags /

About

(Est. 1992) “Producteurs de cidre du Québec (Association of Quebec cider producers) is an organization that now has 60 members whose mission is to bring Quebec cider producers together in order to promote their collective interests and to develop and promote Quebec Cider. Its members include just as many new cider houses as leaders and pioneers of the industry.”

Design by

lg2

Related links

lg2 project page

Relevant quote
To illustrate cider’s uniqueness, the Producteurs de cidre du Québec unveiled a bolder platform, featuring bright colours and dynamic shapes. The new logo is classic and timeless, serving as an anchor for the playful graphics around it that always seem just slightly... off.

The unique variety of Quebec ciders are also represented by new imagery that reveals the five main categories of cider: still/flat cider, effervescent cider, fire cider, ice cider and rosé cider.

lg2 project page

Images (opinion after)
New Logo and Identity for Producteurs de Cidre du Québec by lg2
Logo.
Logo animation with animated backgrounds.
New Logo and Identity for Producteurs de Cidre du Québec by lg2
Business cards.
New Logo and Identity for Producteurs de Cidre du Québec by lg2
Stationery.
New Logo and Identity for Producteurs de Cidre du Québec by lg2
Posters.
New Logo and Identity for Producteurs de Cidre du Québec by lg2
Totes.
New Logo and Identity for Producteurs de Cidre du Québec by lg2
Glass.
Opinion

The old logo was painfully bad, with an apple sort of puking a big drop of cider to form the tittle of the “i” on top of a ghastly sans serif. The new logo is so much infinitely better. Visually, yes, it forms a minimalist apple, and that’s all nice but what I like most is the arrangement of the name in a circle as a subtle way to convey forming a group, an association, and banding together. I really like that the apple stem is not dead center, which in turn allows “CIDRE” to be centered. I would have personally used a less Helvetica-ish typeface but this works. The illustrations are very, very random and, while fun, I think I would have preferred something a little more on topic, even if it were cliché illustrations of apples. Assuming the illustrations are right, the applications are engaging with the logo and type interacting by layering above and under them. Overall, if I were a cider producer I would totally join this association vs. keeping my cider all to myself from the old version.

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Logo Before & After
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