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New Logo and Identity for Progress by Moving Brands
 

before

after

Noted Jun. 1, 2016 by Armin

Industry / Corporate Tags /

About

(Est. 1981) “Progress is a global leader in application development, empowering the digital transformation organizations need to create and sustain engaging user experiences in today’s evolving marketplace. With offerings spanning web, mobile and data for on-premise and cloud environments, Progress powers startups and industry titans worldwide, promoting success one customer at a time.”

Design by

Moving Brands

Related links

Moving Brands project page

Relevant quote
To create an identity that everyone could stand behind, we took the best of the existing Progress and Telerik brands, crafting a new brand character, symbol and visual identity that conveys a powerful sense of forward momentum, transformation and change.

Moving Brands project page

Images (opinion after)
New Logo and Identity for Progress by Moving Brands
Logo detail.
New Logo and Identity for Progress by Moving Brands
Tagline.
New Logo and Identity for Progress by Moving Brands
JPG thingies, not sure what these are.
New Logo and Identity for Progress by Moving Brands
Collateral.
New Logo and Identity for Progress by Moving Brands
Icon sculpture.
New Logo and Identity for Progress by Moving Brands
Hoodies.
New Logo and Identity for Progress by Moving Brands
Launch event.
New Logo and Identity for Progress by Moving Brands
Award
Brand video.
Opinion

This is a rare case of both old logos being pretty good and not necessarily needing an update except for the acquisition of Telerik by Progress driving the need for a change. The new logo is on par with both of the old logos. It's pretty good. Nothing earth-shattering nor revelatory. The icon has a double read as a series of growing arrows/chevrons but also as a kind of nested-cube-Russian-doll that is perhaps unintentional given how the logo is reproduced as a sculpture. The wordmark is dry but fine. The applications have a good spark with the tech-pleasing green and gray combination and the additional line texture is interesting, especially as shown in the tagline image, with some cool interplay between the lines and typography. The brand video has an almost-there The Incredibles end credit style (but doesn't quite cross the finish line). Overall, if not full-blown progress, definitely not regress.

Your opinion…

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