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New Logo and Identity for Russian Copper Company by Landor
 

before

after

Noted Feb. 10, 2014 by Armin

Industry / Corporate Tags /

About

Russkaya Mednaya Kompaniya (RMK for short and Russian Copper Company in English) was founded in 2004. It ranks third in cathode copper production and second in copper wire rod production in Russia. Currently, it accounts for 16% of Russia’s total copper production and about 1% of the world copper production. Since it was founded Russkaya Mednaya Kompaniya has established ten operating mining and metallurgical enterprises, including ones built from scratch due to RMK investment. […] RMK has operations in Russia (Sverdlovsk, Chelyabinsk, Orenburg, Novgorod, and Amur regions and Altai territory) and the Kazakhstan republic (Aktyubinsk region).”

New Logo and Identity for Russian Copper Company by Landor
Logo detail.
New Logo and Identity for Russian Copper Company by Landor
Logo with acronym for individual sites.
New Logo and Identity for Russian Copper Company by Landor
Various materials.
New Logo and Identity for Russian Copper Company by Landor
Business cards.
New Logo and Identity for Russian Copper Company by Landor
Kaleidoscope pattern detail.
New Logo and Identity for Russian Copper Company by Landor
Kaleidoscope gizmo.
Design by

Landor (Moscow and Hamburg offices)

Related links

Landor press release

Relevant quote
RCC's kaleidoscopic identity, focused on a central white triangle, represents the company's concentration on smart mining. The color palette combines the red, white, and blue of the Russian flag with hues of copper. The visual system was applied to marketing materials, stationery, and promotional items.

Landor press release

Images (opinion after)
Opinion

I like this. It looks corporate. It looks serious. It looks Russian. But it also has just enough creative stimulus to make it memorable. The typography in the wordmark has a tough, industrial build that is quite nice too.

Your opinion…

On Execution


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