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New Logo and Identity for Ryerson University by Bruce Mau Design
 

before

after

Noted Oct. 13, 2015 by Armin

Industry / Education Tags /

About

(Est. 1948) “Ryerson University is Canada’s leader in innovative, career-focused education and a university clearly on the move. Located in downtown Toronto, Ryerson is a distinctly urban university with a mission to serve societal need and a long-standing commitment to engaging its community. Ryerson is the most applied-to university in Ontario relative to available spaces, and its reputation with business and community leaders continue to rise. The university has more than 38,000 students, including 2,300 master’s and PhD students - a culturally diverse student population from 146 countries. The university employs 780 faculty and 1,700 administrative staff.”

Design by

Bruce Mau Design (Toronto, ON)

Related links

Ryerson press release
Ryerson brand initiative page
Bruce Mau Design project page

Relevant quote
The team then developed a strong yet flexible identity system, incorporating high-equity elements of the legacy brand while visualizing the new brand positioning. The result is a bold visual language that celebrates the school's collaborative and high-energy character through a system of graphic layers.

Bruce Mau Design project page

Images (opinion after)
New Logo and Identity for Ryerson University by Bruce Mau Design
Logo detail.
New Logo and Identity for Ryerson University by Bruce Mau Design
Social media icon.
New Logo and Identity for Ryerson University by Bruce Mau Design
Logo extensions.
New Logo and Identity for Ryerson University by Bruce Mau Design
Stationery.
New Logo and Identity for Ryerson University by Bruce Mau Design
Materials.
New Logo and Identity for Ryerson University by Bruce Mau Design
Banners.
New Logo and Identity for Ryerson University by Bruce Mau Design
Bag.
New Logo and Identity for Ryerson University by Bruce Mau Design
Ads.
New Logo and Identity for Ryerson University by Bruce Mau Design
New Logo and Identity for Ryerson University by Bruce Mau Design
A couple of real-life applications.
Opinion

The old logo was quite bad: the typography was atrocious (it almost makes you wonder if the file got corrupted somehow and all the vectors moved out of place), the holding shape had a random proportion, and the placement and sizing of everything was too awkward. Despite all its misgivings, Bruce Mau Design managed a way to maintain the equity of the logo and evolve it into something with personality. Cleaning up the spacing, modernizing the typography, and offsetting the yellow stripe, make for a logo that isn't the most exciting on its own but as part of the system that uses offset layering of photos and blue/yellow fields of color it works quite well. It's not the best identity system of 2015 but it manages to come across as dynamic, flexible, and engaging, while allowing for all kinds of messaging and imagery to interact and build a visual language.

Thanks to Phillip Novak for the tip.

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