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New Logo and Identity for San Jose Earthquakes by Fiction
 

before

after

Noted Feb. 6, 2014 by Armin

Industry / Sports Tags /

About

(Est. 1996) “The San Jose Earthquakes are an American professional soccer team based in San Jose, California, that participate in Major League Soccer (MLS). The team is one of the ten charter members of MLS which competed in the league’s first season in 1996 (originally as the San Jose Clash) and took part in the first game in MLS history, defeating D.C. United 1-0. Following the conclusion of the 2005 MLS season, the franchise was officially put on hiatus and the players, head coach Dominic Kinnear and some of his coaching staff were moved to Houston, Texas, where they became the Houston Dynamo. After a two-year absence, the Earthquakes resumed play for the 2008 season. The Earthquakes have won two MLS Cup titles, in 2001 and 2003, and two MLS Supporters’ Shields, in 2005 and 2012. The team currently plays home games at Buck Shaw Stadium on the Santa Clara University campus in Santa Clara, California, and is coached by former Canadian international player Mark Watson.” (Source: Wikipedia)

Design by

Fiction (Portland, OR)

Related links

Fiction blog post
San Jose Earthquakes press release
Unveil party photos

Relevant quote
One of the earliest challenges was how to visually communicate the idea of an earthquake. Unlike other team mascots that tend to be animals or even simple nouns like objects or forces of nature, an earthquake is the moving of tectonic plates against one another beneath the earth's surface. We took that abstract idea and created a pattern, which we call the "impact pattern", to visually encapsulate the idea of energy and movement, which became incorporated into the final logo as part of the field in which the ball rests.

Fiction blog post

Images (opinion after)
New Logo and Identity for San Jose Earthquakes by Fiction
Logo detail.
New Logo and Identity for San Jose Earthquakes by Fiction
Logo explanation.
New Logo and Identity for San Jose Earthquakes by Fiction
Principal unit of the “Impact Pattern”.
New Logo and Identity for San Jose Earthquakes by Fiction
New jerseys.
New Logo and Identity for San Jose Earthquakes by Fiction
A poster wall.
New logo introduction. Relevant stuff begins at the 3:00 mark.
Opinion

The overall typography is a little wonky — a cut here! A cut there! Tight tracking! — and the crest stuffers from too-much-itis but the identity has a good, overall energetic vibe.

Thanks to Gabe Shultz for the tip.

Your opinion…

On Execution


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