Opinions on corporate and brand identity work.

A division of UnderConsideration.








Share ›

New Logo and Identity for Sbanken by Bleed
 

before

after

Reviewed Nov. 16, 2017 by Armin

Industry / Finance Tags /

Established in 2000, Skandiabanken is an internet-based, digital-first bank in Norway. Originally owned by and operating as a branch of Skandiabanken AB, itself a part of Skandia, a large financial and insurance conglomerate with operations in Sweden, Denmark, and Norway. In 2015 Skandiabanken was spun off as an independent company and, as part of the restructuring, it had to eventually change its name. Which it did this November, changing to Sbanken and introducing a new identity designed by Oslo, Norway-based Bleed.

Sbanken’s visual identity revolves around your sphere, with main focus on you, your family, your friends and the whole society. It is about connecting, and creating a banking experience that is simple, rebellious and open.

The circle is representing the fact that Sbanken is there for you, regardless of where you are today, or where you are headed tomorrow. It´s is a bank that gives you the freedom to choose, with the knowledge that the bank will work for you, towards finding the best solutions.

As a result, Sbanken has received a new name and a new visual identity that maintain a strong core concept, which focuses on the banks main values of being simple, rebellious and open.

Bleed project page

New Logo and Identity for Sbanken by Bleed
Logo.
New Logo and Identity for Sbanken by Bleed
Dot/wordmark structure.
Logo/name transition animation.
New Logo and Identity for Sbanken by Bleed
Monogram.
Logo animation.

The old logo was an extension of Skandia Group’s logo so, graphically, there wasn’t much to it other than a decent extension of the typographic language already in place but, structurally, it took advantage of the colon in Skandia’s logo that, it seems, all this time had been waiting for a companion. The new logo is, in a way, the opposite of the Skandia logo, moving to a thin sans serif and a blue color but keeping a circle/dot element that’s at the center of the identity.

The new logo is a cool, deadpan, slightly hipstery sans serif with ample counterspaces — which is what I feel makes it interesting and takes it beyond the too-cool-for-school sans serif trend — and a dot separating the “S” from “banken”. The one really weird thing is that the “S” is like 5% bolder than the rest of the letters and it’s caused me a sleepless night thinking about why that is. Nonetheless, I’m still attracted to the logo and the “S•” monogram on its own is quite handsome and works as a great shorthand for the bank.

A sampling of other animations.
Custom type.
New Logo and Identity for Sbanken by Bleed
Business cards.
New Logo and Identity for Sbanken by Bleed
Name badges.
New Logo and Identity for Sbanken by Bleed
Credit cards.
New Logo and Identity for Sbanken by Bleed
Sign.
New Logo and Identity for Sbanken by Bleed
Tote bag.

The applications are crisp and striking. There isn’t much complexity or styling to them yet they still feel richly designed, especially when they blow up the dot, which they also transform into some more daring interpretations, like the mirror sphere further down below.

New Logo and Identity for Sbanken by Bleed
New Logo and Identity for Sbanken by Bleed
New Logo and Identity for Sbanken by Bleed
New Logo and Identity for Sbanken by Bleed
Ads.

There is another type of application, shown directly above, where the dot appears small and in color amidst a moody photograph, which is fairly different from the first few ads, both of which also have a different feel from the animations shown higher up on the post so, at times, it feels like there are one too many approaches going at the same time that convey slightly different moods. Nonetheless, the overall vibe of the identity does come across as being contemporary and digital-led in contrast to traditional banks.

Your opinion…

On Logo


Total

On Application


Total

Comments


Logo Before & After
Sample Application

Share ›

Spotted Around the web

New Logo for Uber Eats

New Logo for Uber Eats
 
Spotted Dec. 11, 2017

Pinned Recent, Big Stories


Curated Strong Nonprofits