Opinions on corporate and brand identity work.

A division of UnderConsideration.

Share ›

New Logo and Identity for Stripe done In-house



Noted Sep. 11, 2017 by Armin

Industry / Technology Tags /


(Est. 2010) “Stripe is a set of tools for building and running an internet business. We help businesses accept payments from anyone, anywhere, and build new kinds of companies like Lyft or Kickstarter. Internally, we say our goal is to increase the GDP of the internet — we want to bring more businesses online worldwide.”

Design by


Related links


Images (opinion after)
New Logo and Identity for Stripe done In-house

Update: The post has been edited to only reflect the logo change. The other materials have been removed at the request of both client and previously credited design firm. Since I had to update the URL, all comments have been lost. We'll all survive.

As a Stripe customer, I have always liked their logo (although I would enjoy a proper uppercase “S” for it)… in part because it’s such a smooth service with a kick-ass interface and functionality. It wasn’t the greatest logo, for sure, but it’s chunkiness, shortness of the word, and combination of characters worked in its favor. The changes to the new logo will probably go unnoticed by most customers but they are all great, small improvements that make a more cohesive, compact unit. The angled tittle ties the angle cuts nicely and adds a good point of distinction from other wordmarks. The color palette may first come across as a hipstery range of gradients but I appreciate that it’s derived from banknotes from around the world. The applications are very bland, especially in contrast to how much livelier the website is, but maybe it’s just a matter that these are renders and not real things. Overall, a subtle but strong evolution for the logo and a sweet range of gradients for applications.

Thanks to Aaron Pou for the tip.

Your opinion…

On Logo


On Wordmark

See what else happened on Brand New each year since publication began in 2006


Logo Before & After
Sample Application

Share ›

Spotted Around the web

New Logo for Bojangles’

New Logo for Bojangles'
Spotted Jul. 9, 2020

Pinned Recent, Big Stories


New Logo for Lifetime

New Logo for Lifetime
Posted Mar. 26, 2020