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New Logo and Identity for Sudiksha by Siegel+Gale
 

before

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Noted Aug. 15, 2014 by Armin

Industry / Education Tags /

About

Sudiksha Knowledge Solutions Pvt Ltd was founded in 2010 by Mr Naveen Kumar and Ms Nimisha Mittal in Hyderabad. Sudiksha has been creating low-cost, high quality schooling system in rural areas. The goal here is Access to education and Excellence in delivery to the remotest areas of the country.

Design by

Siegel+Gale

Related links

Siegel+Gale project page

Images (opinion after)
New Logo and Identity for Sudiksha by Siegel+Gale
Logo detail.
New Logo and Identity for Sudiksha by Siegel+Gale
Identity elements.
New Logo and Identity for Sudiksha by Siegel+Gale
Stationery.
New Logo and Identity for Sudiksha by Siegel+Gale
Brochure covers.
New Logo and Identity for Sudiksha by Siegel+Gale
Pattern.
Opinion

The old logo could have been worse I guess but, still, the thick tree growing in place of the "i" and the all lowercase approach just weren't too pleasant. The new logo is a nice ambiguous combination of close-up of a leaf and/or tree trunk with heavy foliage. I'm undecided about the wobbly, hand-drawn wordmark approach — it's a bit of a cliché for kid schools (or kid-anything) — yet it does work well in unison with the mark. (Although I'm not sure why the contour of the leaf is smooth and not scribbly like the rest of the logo). The applications using the custom, matching font are pretty solid and some of the iconography is interesting. Overall, a definite improvement.

Thanks to Branding Source for the tip.

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