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New Logo and Identity for Telemark by Snøhetta



Noted Jan. 14, 2014 by Armin

Industry / Destinations Tags /


Telemark [is a county in Norway that] stretches from the sparkling islands through the historic canals of magnificent mountain ranges. From the Skagerrak coast in towards Hardangervidda mountain plateau you get versatile scenery, an abundance of labor, intriguing culture and friendly people.”

Design by

Snøhetta (Oslo, Norway)

Related links

Snøhetta case study
Telemark news page (in Norwegian)

Relevant quote
The overall idea of Telemark's visual identity is contrasts that complement and reinforce each other. The wet appears wetter in juxtaposition with the dry. The icy cold feels harsher in the face of the heat. The modern assumes a new perspective when paired with the traditional.

Snøhetta case study

Images (opinion after)
New Logo and Identity for Telemark by Snøhetta
Logo detail.
New Logo and Identity for Telemark by Snøhetta
“Materials that represents Telemarks contrast from ocean weathered copper to mountain stone are applied in physical variation of the logo symbol.”
New Logo and Identity for Telemark by Snøhetta
Business cards.

Despite a telecommunications name, Telemark is one picturesque, natural, and rural mofo. The vector logo is way too corporate and harsh in contrast with the destination and doesn't help make the county sound less company-esque to outsiders. BUT, the material-based logos are pretty cool and it would have been interesting to make those the primary application.

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