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APRIL FOOLS: New Logo and Identity for The Webby Awards done In-house
 

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Noted Apr. 1, 2016 by Armin

Industry / Web Service Tags /

About

(Est. 1996) “A Webby Award is an award for excellence on the Internet presented annually by The International Academy of Digital Arts and Sciences, a judging body composed of over one thousand industry experts and technology innovators. Categories include websites, advertising and media, online film and video, mobile sites and apps, and social. Two winners are selected in each category, one by members of The International Academy of Digital Arts and Sciences, and one by the public who cast their votes during Webby People’s Voice voting. Each winner presents a five-word acceptance speech, a trademark of the annual awards show. Hailed as the “Internet’s highest honor,” the award is one of the older internet-oriented awards, and is associated with the phrase “The Oscars of the Internet.” (Wikipedia)

Design by

In-house

Related links

Webby Awards blog post

Relevant quote
My technique was quite simple actually. Return to the core, the spiral. Live, relish and relinquish myself to its splendor and meaning—trust my gut above all else, above all taste and above all reason. Believe the truth, that while I was never trained, taught or mentored in design, it didn’t matter. I was born for this role and no one could really do it as well as I.

David-Michel Davies Executive Director, The Webby Awards

Images (opinion after)
APRIL FOOLS: New Logo and Identity for The Webby Awards done In-house
Evolution over the years.
APRIL FOOLS: New Logo and Identity for The Webby Awards done In-house
Logo detail.
APRIL FOOLS: New Logo and Identity for The Webby Awards done In-house
Underlying grid.
APRIL FOOLS: New Logo and Identity for The Webby Awards done In-house
Business card.
APRIL FOOLS: New Logo and Identity for The Webby Awards done In-house
Tote.
Opinion

The old logo wasn't great but at least it didn't suck — lowercase "e" in a sea of uppercase letters notwithstanding — as much as the new one does. The old one at least was meaningful in that it showed the actual award given. The new one is a feeble "W" monogram that translates the shape of the award into a meaningless, useless, lifeless spiral. The curves on that spiral are an insult to Adobe Illustrator — just like there is autocorrect in texting, Illustrator should have an autocorrect for dummy users like the one who designed this. Maybe one thing in its favor is that it resembles the original Buffy the Vampire Slayer-esque original logo, so at least there is that. The typography on the business cards and what looks like a potential new wordmark — that to my delight fixes the old lowercase "e" by removing it altogether — is not any better either. Maybe getting a Webby Award is now more embarrassing than it is an honor.

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