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New Logo and Identity for UEFA Nations League by Y&R Branding

New

Noted Jun. 14, 2018 by Armin

Industry / Sports Tags /

About

(Est. 2018) “The UEFA Nations League is an international association football competition, to be contested by the senior men’s national teams of the member associations of UEFA, the sport’s European governing body. The first tournament is due to commence in September 2018, after the 2018 FIFA World Cup, and the winner will be decided in June 2019. The competition will largely replace international friendly matches currently played on the FIFA International Match Calendar.” (Wikipedia)

Design by

Y&R Branding (Lisbon, Portugal)

Related links

Y&R Branding project page

Relevant quote
We presented a system of modules based on geometrical figures that illustrate promotion (upward triangle), draw (circle) and relegation (downward triangle), and when combined with a representative midfield analogy (as in a football stadium) form a pattern where the 55 nations are chromatically represented.

The symbol chosen for this logo was the Nations Flag, which depicts the struggle and path each team will take on their way to the Final. The motto – Every Game Counts – emphasizes this spirit and the importance of each moment leading up to the final matches.

Y&R Branding project page

Images (opinion after)
Introduction to new look.
New Logo and Identity for UEFA Nations League by Y&R Branding
Logo.
New Logo and Identity for UEFA Nations League by Y&R Branding
Logo configurations.
Flag, animated.
Pattern, animated.
New Logo and Identity for UEFA Nations League by Y&R Branding
The “module”.
New Logo and Identity for UEFA Nations League by Y&R Branding
Custom font.
Online presence.
New Logo and Identity for UEFA Nations League by Y&R Branding
Layouts.
New Logo and Identity for UEFA Nations League by Y&R Branding
Tickets.
New Logo and Identity for UEFA Nations League by Y&R Branding
Banners.
New Logo and Identity for UEFA Nations League by Y&R Branding
Stadium graphics.
New Logo and Identity for UEFA Nations League by Y&R Branding
New Logo and Identity for UEFA Nations League by Y&R Branding
Trophy.
Opinion

I believe this is the last of the UEFA Something Something League redesigns and, unlike the previous two (1, 2), this is for a new league so there wasn’t an existing element to draw from. The idea is a flag made up of geometric diamond-shaped modules representing the 55 nations competing in the league. It makes for a pretty cool flat graphic and design element but when it’s applied as a flag for the logo it loses some of its impact and starts to look a little too cute. The wordmark (and overall typography) is okay but there is something off about the Art Deco vibe it has, as if it were an old but new but old tournament. The applications are bold, energetic, and colorful. The trophy is pretty groovy too, with a thin-stroke version of the pattern on the outside and the colorful version “printed” on the inside creating some cool reflections in its spiral.

Your opinion…

On Flag


Total

On Wordmark


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On Application


Total

Comments


New Logo
Sample Application

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