Opinions on corporate and brand identity work.

A division of UnderConsideration.








Share ›

New Logo and Identity for Union Cycliste Internationale by SomeOne
 

before

after

Noted Jun. 30, 2015 by Armin

Industry / Sports Tags /

About

(Est. 1900) “The Union Cycliste Internationale (UCI) is the world governing body for the sport of cycling recognised by the International Olympic Committee (IOC). The UCI was founded in Paris in 1900, its headquarters are located at the World Cycling Centre in Aigle, Switzerland. The UCI administers and promotes the development of the eight disciplines of cycling all around the world (road, track, mountain bike, BMX, para-cycling, cyclo-cross, trials and indoor cycling). Over the last 10 years, the UCI has intensified its development activities on all five continents.”

Design by

SomeOne (London)

Related links

UCI press release
SomeOne project page

Relevant quote
The distinctive rainbow stripes -- which are synonymous with the UCI World Champions – are a prominent feature of the new logo, reflecting the heritage of the UCI and its World Championship events. It is only the second time in 115 years that the UCI has refreshed its logo.

UCI press release

Images (opinion after)
New Logo and Identity for Union Cycliste Internationale by SomeOne
Logo detail.
New Logo and Identity for Union Cycliste Internationale by SomeOne
Event logos.
New Logo and Identity for Union Cycliste Internationale by SomeOne
Helmet.
New Logo and Identity for Union Cycliste Internationale by SomeOne
Annual report.
Opinion

I can't imagine this being an easy client or project so I can only assume (or hope) that some spark of creativity got lost in the process. The old logo wasn't good, at all, but the one thing it had going for it was the swoosh that hinted at, you know, bicycles. The new logo sort of improves on the typography (at least by replacing the lowercase "i" for a proper uppercase "I") but loses any sense of motion or specificity to what this organization is about. It's more elegant, arguably, but it's also extra dry. The stripes without any spacing look better but being used so sparingly in the logo it's like the start of an idea that never quite took hold. You can see a glimmer of hope in the event logos below and perhaps the helmet but for SomeOne's usually effective applications these all miss the chance to be evocative.

Thanks to Marcel Appelman for the tip.

Your opinion…

On Logo


Total

On Application


Total
See what else happened on Brand New each year since publication began in 2006

Comments


Share ›

Spotted Around the web

New Logo for Varo

New Logo for Varo
 
Spotted Oct. 10, 2019

New Logo for Virtua Health

New Logo for Virtua Health
 
Spotted Oct. 9, 2019

New Logo for Volkswagen R

New Logo for Volkswagen R
 
Spotted Oct. 9, 2019

New Logo for MRV

New Logo for MRV
 
Spotted Oct. 8, 2019

Pinned Recent, Big Stories


Curated Agents of Shield