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New Logo and Identity for University of Waterloo



Noted Dec. 11, 2013 by Armin

Industry / Education Tags /


(Est. 1957) “In just half a century, the University of Waterloo, located at the heart of Canada’s technology hub, has become one of Canada’s leading comprehensive universities with 35,000 full- and part-time students in undergraduate and graduate programs. Waterloo, as home to the world’s largest post-secondary co-operative education program, embraces its connections to the world and encourages enterprising partnerships in learning, research and discovery.”

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Related links

2009 Brand New review
University of Waterloo brand guidelines (comprehensive!)

Relevant quote
Starting in the fall of 2013, Waterloo is transitioning to a new look and feel. Waterloo is bringing back the shield as an integral part of the university logo. Our heraldic shield is a powerful symbol for a leading academy of higher education. Our shield, with its gold pallet, bold chevrons and brave lions, is testament to this institution's history and values, and a touchstone for all who share Waterloo pride.

University of Waterloo brand guidelines

Images (opinion after)
New Logo and Identity for University of Waterloo
Logo detail in full color and single color (which starts to look kind of hot).
New Logo and Identity for University of Waterloo
A more comparable before/after image if we went back to 2009.

When the laser light show logo was introduced in 2009 it was not very welcome by students and alumni and there was some patchwork identity work done between then and now to appease the crowds. Keeping the typography, Waterloo has reverted back to its shield. It's the safe choice.

Thanks to Steve Krysak for the tip.

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