(Est. 1996) “The V Festival is an annual music festival held in England during the penultimate weekend in August. The event is held at two parks simultaneously which share the same bill; artists perform at one location on Saturday and then swap on Sunday. The sites are located at Hylands Park in Chelmsford and Weston Park in South Staffordshire. Although predominantly a rock music festival, a wide range of musical genres are accepted; in recent years pop acts have become more common. The “V” represents the Virgin Group, with the event being sponsored by Virgin Media.” (Wikipedia)
A number of insights emerged, none more fundamental than the thought that despite each festival being essentially the same (field+music+sunshine = good time) each of them had a peculiar identity that makes a lasting impression on attendees. And so the thought of the V Festival VIBE was born — that intangible, almost inexpressible essence that makes the festival what it is. Intangible and amorphous, yet real and visible; uniquely individual yet necessarily shared - thoughts, emotions and experiences inevitably come together in what can only be described as a singular, and incredibly powerful, V Festival VIBE. We created a statement — 'Bring the VIBE’ that expressed the idea and invited all comers to be a unique part of one of the summer’s most special gatherings.
Images (opinion after)
It's always nice when logos go flat and this is another good example. To their credit Virgin Media had adopted a flat version of their logo back in January — which I somehow missed to post — and the V Festival has followed suit. But the more interesting part of it is the festive, splashy identity that Saffron has created around it. Part rave, part 1980s minty colors, part corporate event, this year's look definitely had a fun vibe to it. More images at the link above.