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New Logo and Identity for Wattpad
 

before

after

Noted Feb. 27, 2019 by Armin

Industry / Entertainment Tags /

About

(Est. 2006) “Wattpad’s vision is to entertain and connect the world through stories. The global multi-platform entertainment company uses the power of community and technology to enable the creation and distribution of content across a variety of formats. Its flagship app, Wattpad, is home to a community of more than 65 million people who spend over 22 billion minutes a month engaged in original stories. Tap by Wattpad, the company’s second storytelling product, offers short, chat-based stories in over a dozen languages. Wattpad Studios co-produces stories for film, television, digital and print, together with industry partners. Wattpad Brand Solutions offers a full suite of advertising products to help brands build deep engagement with Millennial and Gen Z consumers. The company is proudly based in Toronto, Canada.”

Design by

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Related links

Wattpad brand page

Relevant quote
Our new logo conveys forward motion and energy, with an organic hand-penned form, giving it a personal touch and a nod to the importance of our Wattpad community.

Wattpad always has and always will be orange. It sets us apart and helps us stand out in a crowd. Our new brand color, Hero Orange is energetic, punchy, and modern. It’s Wattpad orange, all grown up.

Drawing inspiration from the worlds our community creates within their stories on Wattpad, our illustrations are immersive, dimensional, and otherworldly.

Wattpad brand page

Images (opinion after)
New Logo and Identity for Wattpad
Before and after comparison.
Before-to-after logo animation.
New Logo and Identity for Wattpad
Logo.
New Logo and Identity for Wattpad
Stacked version.
New Logo and Identity for Wattpad
Tagline.
New Logo and Identity for Wattpad
New Logo and Identity for Wattpad
New Logo and Identity for Wattpad
Monogram with illustrations.
New Logo and Identity for Wattpad
Photos with scribbles.
Opinion

The old logo was terrible, even if it had been for a late 1990s chat forum. No reputable company should have a logo like that. The new logo features an extra charming “W” monogram with a great deal of motion and friendly personality. I love the execution — it’s just right. The thickness of the stroke transitions so smoothly as the letter gets smaller towards the end and manages to look both like a “w” and a thick-marker scribble. The wordmark is alright — a little random but I do like how its thinness contrasts with the monogram and how it’s not a geometric sans. The “w” serves as a portal — more than a window — to accommodate the groovy illustrations that start inside it then spill unto the solid background color. It’s a great twist on the logo-as-window approach. The additional scribble graphics are fun and add a good variable element to the identity. Overall, I still have no idea what Wattpad is or does after writing all of this but I do know that the new logo makes me want to find out more whereas the old one was a hard pass.

Thanks to Tyler Sinnott for the tip.

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