(Est. 2017) “As the recent election has shown, our mass media system is deeply compromised by special interests and corporations. The time has come for a new network, unbeholden and independent, that reflects the urgency as well as the tremendous potential of this charged historical moment. Woke will both reflect and help support a new movement of engagement and rigorous inquiry. […] The mission of Woke is to produce content that is authentic and uncompromised. Our business structure is designed to support honest as well as dissenting viewpoints. Woke is a nonprofit umbrella and individual shows will be for profit entities. We are assembling a board of advisers made up of leaders, public artists, and conscious media producers who will ensure the network remains true to its essence. The content of the network will include news shows, talk shows, comedy, and investigative reporting. On our platform, we also intend to feature community generated content - short topical videos that reflect our areas of focus. We will integrate emergent social technologies that facilitate coordinated action and enhance trust. The goal is to democratize media and create programming that seeks out and raises awareness of achievable solutions to our most pressing social and ecological challenges.”
The logo takes the “O” and turns it into a reductive rising sun, with a simple slice at the base. Stark and serious yet also edgy and current — the design suits the kind of work the Woke network will be doing.
Images (opinion after)
Starting with the name — which has a fun ambiguous past-present-future tense — there is plenty to like in this project. To a degree, it feels like an early semester school project where you are asked to interpret words visually but there is a very nice polish to this that takes it beyond a simple concept to a bold logo for an upstart TV network that has some fierce competition both on cable and online. The type choice is solid, the spacing works, and the rising/setting sun is perfectly communicated. This also has the potential of a great motion behavior. If this delivers on its mission, it could be a second take on Current. (Also, if someone needs a “Reminds me of…”, here is Dawn Capital by Proxy featured on a past Friday Likes.)