(Est. 1993) “Alpha TV is a Greek terrestrial channel. The station features a mix of Greek and foreign shows with an emphasis on information. The studios are located near Athens. Alpha TV is owned by Alpha Satellite Television S.A. 100% shareholder of which is the Alpha Media Group Ltd., a member of the DEMCO Group of Companies.” (Source: Wikipedia)
Images (opinion after)
A no-brainer of an improvement on the logo and a great bouncy and colorful on-air look. Too bad there is no Greek alphabet character called "win" because this is full of it.
Thanks to The Branding Source for the tip.