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New Logo and Packaging for Bonafide Provisions by Bex Brands
 

before

after

Noted Jun. 1, 2018 by Armin

Industry / Consumer products Tags /

About

Bonafide Provisions was founded in 2011 when Sharon Brown, a clinical nutritionist and certified GAPS practitioner, could not find a bone broth that met her standards. Sharon first discovered the power of bone broth when treating her son Blake’s chronic illness and inspired by this journey, she started a private nutrition practice. Bone broth was key to her treatment plan but her patients were reluctant to make their own. So she convinced her chef-husband Reb to craft a recipe with ingredients she carefully chose and a preparation method she could stand behind. Our broth is made from bones - not meat - and is slow-simmered for 24 hours and fresh-frozen after cooking just like you would do at home. Originally prepared for Sharon’s clients, our small batch organic bone broth is now available to all.”

Design by

Bex Brands (San Diego, CA)
Illustrations: Cherie Sinnen (Los Angeles, CA)

Related links

Bex Brands project page

Relevant quote
The goal of this project was to express the intentional, classic qualities of their products in a way that’s distinctive and ownable. It also needed to work as a group across different platforms as they expanded their product lines.

With the help of our friend and very talented illustrator, Cherie Sinnen, we were able to bring our vision to life. The final result touches on nostalgia, but adds a modern twist that embodies the essence of Bonafide in a way that's true and authentic.

By utilizing traditional botanical illustrations, we were able to articulate those qualities and anchor them with a bolder, radiant logo.

Bex Brands project page

Images (opinion after)
New Logo and Packaging for Bonafide Provisions by Bex Brands
Logo.
New Logo and Packaging for Bonafide Provisions by Bex Brands
OLD broth packaging.
New Logo and Packaging for Bonafide Provisions by Bex Brands
Broth.
New Logo and Packaging for Bonafide Provisions by Bex Brands
Drinkable veggies packaging, before and after.
New Logo and Packaging for Bonafide Provisions by Bex Brands
Drinkable veggies.
New Logo and Packaging for Bonafide Provisions by Bex Brands
Soups.
Opinion

The old logo was more or less fine, with a very literal illustration of a barn and a serviceable but poorly kerned serif. The new logo is a more engaging, rustic reinterpretation with a smaller abstract barn with emanating rays of goodness. I wish the rays were not symmetrical and instead the small breaks within each ray were at different points. The new wordmark is a lot better and works well with the barn illustration, setting a strong horizon line. The rugged texture is nice and adds to the homeyness of the new look. The “Provisions” part, same as in the old logo, is tacked on and doesn’t feel part of the name. The old packaging was more or less fine as well but the new broth packaging is definitely more more than less less fine with the rich illustrations and a bag that is not insistent on showing you the broth product (which, let’s face it, isn’t the most attractive). Both the drinking veggies and soup packaging are also quite nice, especially the bottles that have a few less elements and where the illustrations are on white. Overall, this has a kind of classic, nostalgic aesthetic but with a contemporary finish.

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