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New Logo and Packaging for HiBAR by Persuasion Arts & Sciences and Werner Design Werks

New

Noted Apr. 26, 2019 by Armin

Industry / Consumer products Tags /

About

(Est. 2018) HiBAR is a line of solid shampoo and conditioner bars free of plastic packaging. Available in clarifying, moisturizing, and volumizing formulas, HiBAR is cruelty-free, phthalate-free and sulfate-free. It has been carefully designed to stand up in the shower, shed moisture, feel luxuriant in the hand, and feel comfortable when applying directly to hair. From product form to ingredients to packaging, the HiBAR mission is to help rid the world of plastic pollution.

Design by

Brand: Persuasion Arts & Sciences (Minneapolis, MN)
Identity and packaging: Werner Design Werks (Saint Paul, MN)

Related links

Persuasion Arts & Sciences project page

Relevant quote
The shape is extremely important. Once we realized the best way for the product to live in the shower was without packaging, it then became essential that the bar itself carry some kind of brand meaning. So, we looked for a shape that would stand apart from regular soap bar language, but that would also sit well in the shower, stand tall to shed moisture, feel luxurious in the hand, and be suggestive of the best way to apply to the hair - hence the beveled top.

Of course, a name is everything. We wanted something that helped describe the product itself, but that was also approachable. And, even more, that had some meaning. HiBAR is about living for something better, about setting the bar higher.

Persuasion Arts & Sciences project page

Images (opinion after)
New Logo and Packaging for HiBAR by Persuasion Arts & Sciences and Werner Design Werks
Logo.
New Logo and Packaging for HiBAR by Persuasion Arts & Sciences and Werner Design Werks
Shampoo and conditioner bars.
New Logo and Packaging for HiBAR by Persuasion Arts & Sciences and Werner Design Werks
Hero shot.
New Logo and Packaging for HiBAR by Persuasion Arts & Sciences and Werner Design Werks
New Logo and Packaging for HiBAR by Persuasion Arts & Sciences and Werner Design Werks
New Logo and Packaging for HiBAR by Persuasion Arts & Sciences and Werner Design Werks
New Logo and Packaging for HiBAR by Persuasion Arts & Sciences and Werner Design Werks
Packaging.
New Logo and Packaging for HiBAR by Persuasion Arts & Sciences and Werner Design Werks
New Logo and Packaging for HiBAR by Persuasion Arts & Sciences and Werner Design Werks
Promo banners.
Opinion

Shampoo and conditioner solid bars aren’t new but HiBAR has given it a great twist by rethinking the shape of the bar itself, creating a lovely shape that is not only useful by standing upright and using a bevel to help with application but also by creating a branded product — it’s no Coca-Cola bottle but as far as solid shampoos go, this could be pretty iconic. The shape of the bar is nicely represented in the packaging in a flat, bold, colorful graphic layered with the product information on top. It looks great and, to boot, the packaging is compostable. The logo is alright. A little odd with the extra spiky “A” but it does a good job in looking like a bath & beauty product. My only question would be if the drop should have been the shape of the bar as well? I get that it might be too much of the same thing but for a new product entering the market, perhaps using every opportunity to tout the shape of the product would be beneficial. Overall, the identity and packaging alone make me curious enough to give this a try as it’s a bar shampoo that doesn’t look like it has granola in it.

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