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New Logo and Packaging for Nature Valley by Brand Image
 

before

after

Noted Nov. 13, 2013 by Armin

Industry / Consumer products Tags /

About

(Est. 1975) Nature Valley is a popular range of granola bar products owned by General Mills.

Design by

Brand Image

Related links

Brand Image project page

Relevant quote
The new look is infused with the relaxed, imperfect influences of nature. Sun-drenched backgrounds give a strong, impressionistic sense of the great outdoors, while product photography dials up the taste appeal, signifying real, natural, wholesome ingredients.

Brand Image project page

Images (opinion after)
New Logo and Packaging for Nature Valley by Brand Image
Logo detail.
New Logo and Packaging for Nature Valley by Brand Image
Oats ‘n Honey packaging, before and after.
New Logo and Packaging for Nature Valley by Brand Image
New Logo and Packaging for Nature Valley by Brand Image
Other packaging samples.
Opinion

This is actually a few months old but I thought it was worth a post even if a little late. Although the logo is basically the same as the old in its layout, the hand-drawn approach adds a nice texture and feel that go better with the general idea of "granola". The logo looks more interesting at both small and large sizes. The packaging still looks like mainstream packaging, so not much to comment on that.

Thanks to Fabio Cavalli for the tip.

Your opinion…

On Execution


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