“Founded in 2008 by physician Dr. Zak Zarbock, Zarbee’s Naturals manufactures the nation’s #1 natural cough product and a complete line of ‘family-safe’ health and wellness products that are free from drugs, alcohol, gluten and dyes. Recommended by physicians nationwide, Zarbee’s products are formulated with a special blend of natural actives and fortified with vitamins. […] Zarbee’s Naturals was just awarded 552nd place on the Inc. 5000 list for 2014. Inc. Magazine creates this list to showcase its ‘picks’ for the 5,000 fastest-growing private companies in the United States year by year. Zarbee’s is proud to have been selected for this prestigious list. Zarbee’s products are available at these and other retailers nationwide: Target, Walmart, CVS, Walgreens, Rite Aid, and Kroger.”
Ogilvy Redworks (New York, NY)
Images (opinion after)
I was very surprised to find out that Zarbee's has only been around since 2008. I would have imagined it being a much older brand, in part because of the dated design. I mostly associate it with kids, as I regularly see them in the aisle where there is medicine to get rid of their boogers. The new logo repurposes the old packaging's bee as its main icon in a cute, chubby, streamlined abstraction that sits atop some nice condensed typography in a half arch. It's not amazing but it's pretty good and it's been paired with Apex Serif from Village. (The same type family used on the Brand New logo). While the kids' packaging remains mostly the same as before, just with the new logo, a new line of supplements and vitamin drinks geared toward adults feature a new design that has a cool, hipster-slash-artisanal-slash-medicinal approach. Each box has a close-up photo with a label-like treatment for the product information that have an interesting contrast going on. It would have been nice to see all the label stuff in a single color throughout as some of the colors look kind of cheap. Nonetheless, as a mainstream-ish product, it's a relatively different approach that stands out nicely.
Thanks to James Formica for the tip.